Pavle Marinković
ENSR
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Custom Salesforce work, where the standard setup stops.

StorefrontOerlikon Metco · myMetco rebuilt on B2B Commerce (LWR)

I'm Pavle, a senior Salesforce developer in Novi Sad. For 6 years I've built the parts Salesforce doesn't do out of the box: custom checkout and payment flows, product configurators, Order Management processes and integrations with SAP, payment providers and in-store systems. I can join your team or take over a part of the project on my own.

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Available for B2B contractsRemote from Novi Sad, Serbia (CET)

Where I work in the order flow

5 stages

01 / Work

Selected work

Four projects from the last five years: two retail chains, a luxury fashion house and an industrial B2B store. Each page covers the problem, the solution and the result.

  1. HEMA2021 – 2023

    Made-to-measure curtains, loyalty and payments for HEMA's webshop and apps

    700+storesRead more
  2. Loro Piana2023 – 2024

    Checkout and integrations for multi-site luxury storefronts

    +30%review coverageRead more
  3. Belgian supermarket chain2024 – now

    In-store order fulfilment in Salesforce OMS

    ~800stores in the chainRead more
  4. Oerlikon Metco2026

    Moving myMetco to Salesforce B2B Commerce

    +40%faster site on Salesforce B2B CommerceRead more
RaceoraMy own platform for finding and entering endurance races: running, trail, OCR, cycling and triathlon. I design, build and run it myself.
02 / Services

What you can hire me for

I work remotely on Central European time, as a contractor for agencies and companies or as part of your team.

  • 01

    Salesforce Commerce development

    B2B Commerce on Lightning and B2C Commerce (SFRA, PWA Kit): storefront features, checkout, My Account and custom APIs.

    For retailers, manufacturers and Salesforce agencies

  • 02

    Order Management and integrations

    What happens after checkout: Salesforce OMS flows, and the integrations with SAP, payment providers and store fulfilment.

    For teams whose orders have to reach SAP, a payment provider or a store

  • 03

    Salesforce platform and CRM

    Sales Cloud, Service Cloud and Experience Cloud: Apex, Lightning Web Components, Flows and integrations with the systems you already use.

    For teams that need a Salesforce developer beyond commerce

Beyond Salesforce

Websites and web apps

Fast websites and web apps in JavaScript, with React, Next.js and Node.js. I handle it from design to hosting, and you edit the content yourself afterwards. This site is one example. Raceora, a platform I build and run, is another.

  • JavaScript
  • React
  • Next.js
  • Node.js
  • Astro
  • MongoDB
Tell me about your projectFor companies and independent professionals
Portrait of Pavle Marinković
03 / About

From what the business needs to a solution in production.

I've worked on Salesforce Commerce since 2020, mostly for retailers and manufacturers across Europe, through agencies and as a contractor.

Besides storefronts I work on Order Management, Experience Cloud and the integrations with ERP, payment and store systems. At BEE IT I lead three developers and take our work from review to production. I've also mentored 7+ interns and junior developers through their first SFCC projects.

Certification
Salesforce Certified B2C Commerce Developer, 2021
Education
BSc Information Systems Engineering, Faculty of Technical Sciences, Novi Sad
Languages
Serbian (native), English (fluent), Norwegian (A2)

Salesforce

  • Apex
  • Async Apex
  • SOQL
  • LWC
  • Flows
  • Experience Cloud
  • Sales & Service Cloud

Commerce

  • B2B Commerce (LWR)
  • B2C Commerce (SFCC)
  • SFRA
  • PWA Kit
  • OCAPI / SCAPI
  • Order Management

Integrations

  • SAP
  • Adyen
  • MarketPay
  • StrongPoint
  • BazaarVoice
  • REST

Web & tooling

  • JavaScript
  • React
  • Next.js
  • Node.js
  • SFDX
  • GitHub Actions
  • GitLab CI
04 / Experience

Experience

6+ years, most of them on large retail platforms through BEE IT, plus contract work with Arsenalia and Alpenite.

  1. 2020 – now

    BEE IT

    Software Developer · SFCC Mentor · People Lead

    People Lead for three developers since 2026. Mentored 7+ interns and junior developers.

  2. 2026

    Arsenalia

    Salesforce B2B Commerce Developer (contract)

    Oerlikon Metco B2B storefront and SAP integration.

  3. 2024 – now

    Forward

    Commerce Cloud & OMS Developer, via BEE IT

    OMS fulfilment, payments and headless APIs.

  4. 2023 – 2024

    Alpenite

    Backend SFCC Developer (contract)

    Loro Piana storefronts.

  5. 2021 – 2023

    Emakina NL

    Software Developer, SFCC & integrations, via BEE IT

    HEMA storefront and native apps.

05 / Contact

Tell me what you're building.

Hiring for a Salesforce role, looking for a B2B contractor, or need a website? Send a few lines and I'll get back to you.

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